Pixar uses an eight-line spine to scaffold every story: 'Once upon a time… every day… until one day… because of that… because of that… until finally… ever since then…'. Practising the spine teaches a team to construct narrative — for pitches, for product launches, for keynotes.
How to run it
- 1
Show the spine on a slide.
- 2
In groups of 3, build a 5-minute story together using each line in turn.
- 3
Each group performs their story to another group.
- 4
Run a second round with a real business topic — 'the launch of feature X' or 'how we won customer Y'.
Where this fits
Pair this with the right venue setting and a matching retreat format. If you want a fully facilitated version, our team can run it for you.